Issue 2 - A full working day a week, just on email
Welcome back. We’re starting this month with the thing most people feel but never actually measure: how much of your week your inbox is quietly eating.
After that, a European deadline came and went, a privacy feature turned out not to be one, and 55 million people found out their data had been sitting online since November.
A full working day a week, just on email
Global email is heading for 392.5 billion messages a day this year. The average office worker catches somewhere around 120 of them daily.
Here’s the figure that stings. The heaviest email users spend 8.8 hours a week managing their inbox. That’s an entire working day, every week, spent sorting mail instead of doing the actual job. Seven in ten workers name email as their single biggest source of stress at work.
If your inbox feels unmanageable, that isn’t a discipline problem. There’s just more of it than there used to be, and most of it is mailing lists you never really chose.
That’s the bit we can actually fix. Our Unsubscriber digs out every subscription buried in your inbox and puts them in one list, so you can cut the ones you don’t want in a single sitting.
People weren’t fine with it, unsubscribing was just too much hassle
A statistic we came across this month: unsubscribes per campaign more than doubled between 2024 and 2025, from 0.08% to 0.22%. What changed is that Gmail put a one-click unsubscribe button in the inbox, so unsubscribing stopped being such a chore.
And plenty of people wanted to leave. Pew Research found that 62% of newsletter readers don’t read most of the newsletters they get.
People were never happy to be on those lists. Getting off them just cost more effort than it was worth.
France made it required to ask permission before email spying
Most marketing emails carry a tracking pixel. It’s a single invisible dot that tells the sender the moment you opened their email, how many times you went back to it, what device you’re on, and roughly where you were. Nobody ever asked you about it.
As of 14 July, anyone emailing people in France needs consent first. Italy’s regulator has made the same call. Two thirds of senders weren’t ready for the deadline!
You don’t have to wait for a regulator, mind you. Every email that arrives in a Rollup has its spy trackers stripped out first, hidden pixels included, so reading it tells the sender precisely nothing.
Apple’s Hide My Email wasn’t always hiding it
Hide My Email gives you a throwaway address so companies never see your real one. Useful, if it works!
For thirteen months if someone emailed your masked address and the message got rejected as spam, your actual address turned up in the mail logs. It was reported to Apple in June 2025. Two attempted fixes didn’t work. The one that did landed on 3 July, and Apple’s now facing a class action over claims it charged people for a privacy feature it knew was leaky.
We do the same thing a little differently. Private Emails give you an alias to hand out instead of your real address, and you decide what each one does: forward it, roll it up, or block it. If a sender turns into a pest, delete the alias and the emails stop.
Either way, masking your address is still worth doing. Just don’t lean on any one feature as your whole privacy plan.
A 55 million account breach nobody was told about
AI music company Suno was breached back in November. It didn’t tell anyone. The whole thing only surfaced this month, when the data appeared on Have I Been Pwned and journalists started asking questions.
That’s 55.3 million accounts, including names, email addresses, phone numbers, home addresses, and partial card numbers. Suno confirmed the incident after the story ran, not before.
It’s a good excuse to spend two minutes on Have I Been Pwned and see where your address has turned up. Every service you’ve ever signed up to is somewhere it can leak from.
New From Us
Three things landed in the app this month.
You decide how aggressive the Spam Blocker is
There’s a new sensitivity slider on the Spam Blocker. Turn it up if junk is still getting through, or dial it back if it’s being a bit too keen. How hardcore it gets is your call, not ours.
You can filter your history
Your history page lists everything we’ve done to your mail. Now you can filter it, so checking one particular action takes seconds instead of a lot of scrolling.
That’s your lot for July. If reading about that 8.8 hours made you wince, you know where to find us.
See you next month,
Founder of Leave Me Alone
