Ethics
We're a very small company handling something genuinely private: your email. You deserve to know how we operate before you trust us.
So this is the page where we write down our moral framework, what we've decided not to do, and the parts we're still weighing up. No marketing speak, just how we feel.
How we operate
We're self-funded. There are no investors, no board, and nobody pushing us to grow at any cost. People try our service, and if they like it then they pay us. That's the whole business model.
We think that this results in a better product, as it means we only answer to our customers, rather than to someone who wants a return on their money.
We're a small family team. Leave Me Alone is designed and built by Danielle and James, a couple who wanted this to exist and couldn't find it. You can always get through to one of us. We hire freelancers, but we don't outsource the running of the company.
We don't sell your data. Not to advertisers, not to data brokers, not to anyone, at any price. There's no asterisk on this one. Our business is just people paying us for software and always will be.
We self-host what we reasonably can. Everything possible runs on machines we rent and manage. Most companies our size would outsource much more. But everything we bring in-house is one fewer company with whom we have to share data.
We're built on open source, and we say so. Leave Me Alone wouldn't exist without a long list of freely given work, and we credit it on our about page. We choose open tools over closed ones where possible.
How we handle AI
We use some AI, these days there's no escaping it. But we do try to use it responsibly and sparingly.
Open-weight models first. Where we can do a job with an open-weight model running on infrastructure we rent, that's what we do. This means we can use AI without an ethically-dubious AI company ever being in the picture.
Least exposure when we can't. Sometimes a commercial model is genuinely the better tool. When that happens we reach it through a gateway rather than wiring ourselves directly into an AI company, and we use it very selectively.
The result is we can ensure that none of your information will ever be used as training data for AI companies. The training we do is on our own spam classifiers, on our own infrastructure, and only if you've turned our Spam Blocker on.
We tell you where it goes. Every AI flow in the product, what it sends, and which companies are involved is written out in our privacy policy.
What we wont do
We don't pay for reviews. No money to review sites, comparison sites, or "best of" lists. If you found us on one of those and we came out well, nobody was paid for it. We know how much of that industry works the other way.
We don't use dark patterns. No fake countdowns, no manufactured scarcity, no hiding the cancel button, and no making you email us to leave.
We do run discounts, and some of them expire. The difference is that the deadline is real. When a sale ends it ends, we don't quietly restart the clock, and you'll never see a banner that's been saying "ends today" since last spring.
Our pricing page explains exactly what you pay and why. If cancelling is ever harder than signing up was, we've done something wrong.
We don't send you email you didn't ask for. It would be a strange thing for us of all people to get wrong. Every email we send has a working unsubscribe link, and it works the first time.
We don't do shady business. No surprise renewals, no burying terms, no quietly changing what we do with your data and hoping nobody reads the diff. When our privacy policy changes we publish the old version and the diff alongside it.
Where we tread carefully
Some things aren't a clean yes or no. These are the ones we've thought hardest about, and we'd rather show our working than pretend the tension isn't there.
Advertising. We're not running ads at the moment and we don't usually. When we do advertise, it's usually through a partner service who shares our ethical framework. For example, see our partners.
We will always take the path of least exposure: no third-party ad or tracking scripts on this website, no pixels following you around, and one first-party cookie that only records which ad you arrived from. If you go on to buy something we tell the ad platform the sale happened, using a hashed version of your email rather than the address itself. It's all set out under Cookies and advertising in our privacy policy.
Affiliates. Our affiliate scheme isn't running right now, and it has never been open to everyone. We vet who joins, because somebody promoting us with spam or misleading claims does more damage than no promotion at all. The rules are in our terms and we do enforce them.
The companies we do rely on. We can't run this on nothing. We need somewhere to host, a way to take payments, and a way to send email. Every one of those companies is named in our privacy policy along with what they receive, and we keep the list as short as we can manage. When we drop one, we drop it properly rather than leaving the code in.
How we grow
By building the product. The money that a funded competitor would spend on acquisition goes into features, infrastructure, and support instead. It's slower. It's also why we're still here after 7 years.
By word of mouth. Most people arrive because somebody told them to. Our Wall of Love is real people who weren't paid or prompted, and we'd rather have ten of those than a thousand bought impressions.
By talking to you. Feature requests, bug reports, and the occasional complaint go straight to the two of us. A lot of what's in the product now exists because somebody emailed and asked.
Holding us accountable
A page like this is easy to write and harder to live up to. If you think we've slipped on any of it, or you've spotted something here that doesn't match what we actually do, tell us and we'll either fix the behaviour or fix the page.
We'd genuinely rather hear it from you than have it stay wrong.
This page was last updated on the 8th August 2026.
