index 329d1292..d62034a8 100644
--- a/privacy/index.js
+++ b/privacy/index.js
@@ -7,7 +7,7 @@ export default function Terms() {
   return (
     <SubPageLayout
       title="Privacy Policy"
-      description={`Our privacy policy explains what information we collect and why. We do not store the content of any of your emails in any form.`}
+      description={`Our privacy policy explains what information we collect and why.`}
       slug="/privacy"
     >
       <h1>Privacy Policy</h1>
@@ -42,7 +42,6 @@ export default function Terms() {
         All personal records, including your keys and email metadata is
         encrypted at rest in our database.
       </p>
-
       <h2>GDPR</h2>
       <p>
         If you are an EU resident then you have the right at any time to request
@@ -60,12 +59,12 @@ export default function Terms() {
         page, which results in your data being automatically removed
         irreversibly from our system and your browser.
       </p>
-
       <h2>The Service</h2>
       <h3>Emails and content</h3>
+      <h4>Unsubscribing</h4>
       <p>
-        We do not store content of any of your emails on our servers{' '}
-        <strong>in any form</strong>.
+        For users only using the service to unsubscribe, we do not store content
+        of any of your emails on our servers <strong>in any form</strong>.
       </p>
       <p>
         When we scan your inbox, your emails are passed directly to you and
@@ -82,7 +81,38 @@ export default function Terms() {
         identify if you have unsubscribed from a subscription previously. This
         is limited only to recipient and sender email addresses of the
         subscription emails that you have unsubscribed from, as well as
-        timestamp, and is encrypted by industry standard AES256 cipher.
+        timestamp, and is encrypted by an industry standard AES256 cipher.
+      </p>
+      <p>
+        We are dedicated to upholding the privacy of your information and agree
+        to never do anything with this email metadata except provide you an
+        excellent service through this website.
+      </p>
+      <h4>Rollups</h4>
+      <p>
+        For our Rollups feature, when you add an email sender to a Rollup (and
+        that Rollup is enabled), we fetch the content for emails that you have
+        received from that sender in the last 7 days (maximum).
+      </p>
+      <p>
+        Until the Rollup is disabled, deleted, or the sender is removed, we
+        fetch and store the content of emails that you receive from that sender,
+        as you receive them into your connected email account(s).
+      </p>
+      <p>
+        This email content is only used to build your Rollup, and is retained
+        should you wish to view the Rollup at a later date. It is not used for
+        any other purpose than to provide you with the Rollups service.
+      </p>
+      <p>
+        We never fetch or store the content of any other emails as a part of
+        this process, and all email content is encrypted at rest in our
+        database.
+      </p>
+      <p>
+        If you delete your account, delete the Rollup, or remove a sender from
+        the Rollup, then any email content or metadata we store related to the
+        Rollup or the sender is deleted permanently.
       </p>
       <p>
         You can read more about the above on our{' '}
@@ -91,11 +121,6 @@ export default function Terms() {
         </TextLink>
         .
       </p>
-      <p>
-        We are dedicated to upholding the privacy of your information and
-        promise to never do anything with this email metadata except provide you
-        an excellent service through this website.
-      </p>

       <h3>Third parties</h3>
       <p>
@@ -168,7 +193,14 @@ export default function Terms() {
         with us for product improvement purposes. If you want us to remove a
         specific image from our systems then let us know.
       </p>
-
+      <p>
+        To provide the Rollup service, we store and display email content that
+        has been sent to you from an external source. This email content may
+        contain images and hyperlinks that direect you to external websites. We
+        are only displaying this information as it was received into your inbox,
+        and cannot accept responsibility or liability for it's content, or any
+        content of linked websites.
+      </p>
       <h2>Subscription Score</h2>
       <p>
         During your use of The Service, we store metadata of your subscription
@@ -229,7 +261,6 @@ export default function Terms() {
         </TextLink>
         .
       </p>
-
       <h2>Open Startup statistics</h2>
       <p>
         We collect statistical information such as the total quantity of emails
@@ -259,7 +290,6 @@ export default function Terms() {
         </TextLink>
         .
       </p>
-
       <hr />
       <p>
         We believe that by following these rules we can keep your data as safe
@@ -268,7 +298,6 @@ export default function Terms() {
           let us know!
         </TextLink>
       </p>
-
       <p>
         Your continued use of our website will be regarded as acceptance of our
         practices around privacy and personal information. If you have any
@@ -280,7 +309,7 @@ export default function Terms() {
       </p>
       <hr />
       <p>
-        This policy was last updated on the <strong>25th February 2020</strong>.
+        This policy was last updated on the <strong>23rd March 2021</strong>.
       </p>
       <h2>Previous versions:</h2>
       <p>
@@ -303,6 +332,11 @@ export default function Terms() {
             <Link to="/privacy/history/17-10-2020">17th October 2020</Link>
           </p>
         </li>
+        <li>
+          <p>
+            <Link to="/privacy/history/25-02-2020">25th Feburary 2020</Link>
+          </p>
+        </li>
       </ol>
     </SubPageLayout>
   );